Toby Kraft, Founder and CEO of Teren (formerly SolSpec), spoke about “Playing Offense and Being Industry Advocates” at the May 19, 2019 Summit for Reclamation and Construction. The annual Summit, hosted by Huwa Enterprises in Keenesburg, Colorado, is a unique conference where professionals come together to learn, share, and network with industry experts dedicated to protecting the environment.
“So as all good millennials do, I wake up every single day and spend every waking hour engaging with some social media platform,” Kraft opened, introducing the value of big data by drawing a common big data comparison with the advertising world. Social media platforms store extensive information related to their users’ interests, and the massive amount of data generated by millions of users drives much of the backbone of modern marketing.
Why let retail be the main industry that capitalizes on big data? Why aren’t the construction and reclamation and energy industries taking advantage of big data for their projects? These are the questions at the core of Toby’s presentation. Collecting data and providing information from past and current projects can build benefits for all – we can learn from the mistakes others have made and drive future success. “A lot of you are probably thinking ‘Yeah, okay, that sounds utopian,” quipped Kraft.
Big data can empower decision makers in the construction, energy, and reclamation industries and result in safer, more successful projects. But success can only come from working together to improve our industries’ practices. Kraft called on his colleagues at the Summit to remember that “our neighbor’s failure or our competitor’s failure is our failure.” Collaborating and building databases of geographic information doesn’t weaken your company or strengthen the opposition. Uniting our data and sharing information is the approach that will keep our industries strong, because without it our future work is threatened.
Kraft’s vision with SolSpec is not just to identify hazards that already exist. Combining data gathered regarding surface hydrology, soil information, geologic details, and the massive stores of siloed data that runs across the industry and third parties makes it possible to predict future hazards. A prioritized list of current and potential hazards empowers decision makers to prioritize mitigation efforts and resources, and do better work for long-term success and improved community relations.
Diving into real-life scenarios, Kraft highlighted for the audience the value and impact of data-driven solutions in land reclamation and construction. One example was Appalachia, one of the richest areas in natural gas in North America. Recent construction of infrastructure, more in the last five years than in the previous fifty, has resulted in loss of vegetation in deciduous forests. These forests and unconsolidated soils cover the characteristic steep slopes of the region. Big rainstorms in this context can cause mass soil movement and landslides, which compromise local pipelines and assets. Compromised pipeline and right-of-way integrity cause undue risk, environmental damage, and financial loss.
Another example Kraft discussed was California, which is dealing with increased threats from fires. Last year’s Camp Fire burned 150,000 acres, destroyed the city of Paradise, and killed 46 people. The likely cause of the fire was a spark from a utility asset that caught the vegetation near the asset. Data gathered from flyovers and processed with analytics can reveal vegetation encroachment. That information can help direct fire prevention efforts around existing utilities and stop a destructive disaster.
“What could the headlines look like a year from now if we all come together around these issues and we get ahead of it and we play offense? What could the future look like?” asked Kraft. Fewer disasters, increased efficiency, prioritized use of resources, and improved reputations for our industries. To learn more about how Kraft and the team at Teren are taking our industries to the cutting edge, go to teren4d.com.